Amazon Prime Day 2025 sale starts in a few hours, but shoppers can already access Prime Day Early Deals to secure discounts on smartwatches and other consumer electronics devices from brands like Apple, Huawei, OnePlus, and others, before the July 12 sale. Customers can also maximise savings through eligible bank card discounts. Access to all Prime Day offers requires an active Amazon Prime subscription, which allows you to save even more on your purchases.